From high-fashion to low-fashion to fabulous fetes, the boys from Proenza Schouler are absolutely everywhere. And not that we are complaining, going from Parsons’ alum, to industry it-boys, to household names in just a few years is quite the accomplishment.
So what’s the next step in complete domination? Fragrance, of course.
But rather than developing their own (actually, who am I kidding, that MUST be in the works) they have teamed up with Lancôme’s Hypnôse to create a one-of-a-kind couture gown to be auctioned on eBay and benefit Save the Children.
Sound confusing? It is.
Here are the deets. Through affiliation with Lancôme Hypnôse perfume, the PS boys have designed a purple chiffon gown with a hand-sewn silver sequin base and grosgrain obi.
Hypnôse spokeswoman/ fellow world-dominator, Daria Werbowy, models the gown for a photoshoot appearing in this month’s Harper’s Bazaar (check out the shoot on You Tube). Beginning April 1st the gown will be auctioned on eBay and 100% of the proceeds go to Save the Children.
Now, I still have absolutely no idea what Lancôme Hypnôse has to do with Proenza Schouler designing a gown, or what either of them have to do with Save the Children, but whatever, it’s a good cause, we’ll support it.
Plus, we actually like Hypnôse (it’s quite delicious for a cheap-ish perfume, see The Blackberrie archives for the full review), we live for Proenza Schouler, and who doesn’t love to save a child or two?
Final Word: Sally Struthers is so passé. Ebay bidding starts Sunday. Visit www.hypnosecouture.com for more information.