These days it’s hard not to go green. It seems car companies, supermarkets, Oprah, are all giving us a newer and cooler alternative to live in a socially conscious and eco-aware existence. So when a new stylish and safe commodity sprouts up before our eyes, they all but fly off shelves. (Hour-long waits for “I’m Not a Plastic Bag,” anyone?)
The latest (or coolest) enviro-invention comes from cult French label WWP & PAS. A ridiculously soft eco-friendly t-shirt reading “Smells Like Green Spirit” – the tog conveniently encapsulates the grunge spirit of the 90s with the giveback spirit of this millennium. Plus 5% of all the proceeds go to the Green Cross France.
Final Word: Why not step up and wear your care on your sleeve, or chest in this case. Available at www.colette.fr.
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