Last night Proenza Schouler launched their Spring 2007 Target collection at Opening Ceremony. Fashionistas congregated to shop the designer duo’s capsule collection as hosts/designers Jack McCollough and Lazaro Hernandez worked the room of editors, it-girls and industry insiders.
Their signature pieces—two-toned bustiers and sexy, satin dresses—filled the racks alongside an extensive collection of casual cottons. With navy and white striped cabanas for dressing rooms and yellow tarring ropes hung floor to ceiling, the usually avant-garde boutique was transformed into an urban yacht club of sorts.
The collection followed the same aesthetic. Cropped canvas jackets, full bodied trenches and preppy cardigans complimented colorful incarnations of nautical stripes and bold Hawaiian prints appearing on halters, dresses and handbags.
My favorites include a fitted, hooded, school bus yellow windbreaker and smartly cut striped cotton tees in red, navy and granny apple green.
If J. Crew and H&M had a love-child, raised it in Brooklyn and vacationed in Maui—that is Proenza Schouler for Target.
And it works. All the good sizes were gone when I got there.
Final Word: They replenish daily and are open to the public all weekend. The collection hits Target stores throughout the country next week. Until then, Opening Ceremony, 35 Howard Street between Broadway and Lafayette.