Saturday, January 27, 2007

Contradictory Caravan Parks it on the UES

What started as a quirky retail concept, Caravan created some mild buzz in Spring 2005 when it launched the city’s first mobile boutique. Inspired by the pop-up stores saturating Soho retail, creator and owner Claudine Gumbel—one of the founders of Think PR—figured if retail could be temporary, it could also be mobile.

So she and her husband took a Winnebago, covered it in logos, added an AC and some contemporary clothing lines and just like that, Caravan was created.

The idea was that Caravan “brings the boutique to you,” parking in different neighborhoods throughout the city, or even, upon request, right outside your apartment.

Every Friday after work Caravan would be parked outside my office in Meatpacking, but I was never once tempted to crawl in. Maybe it’s because I get car-sick and suffer from slight claustrophobia, or maybe it’s because shopping in a trailer is just weird.

Either way, a year after the concept store’s inception, the Gumbels threw down some cash on actual rent and opened a second location in a storefront on Great Jones Street. Mobile no more, Caravan kept its name but lost its concept.

Just to make things even more blatantly amusing, Caravan recently opened a second stationary location on the Upper East Side. As if cross-over clientele from Great Jones Street to 91st & Lex wasn’t a contradiction enough, this outpost is attempting to capture the exclusivity of the neighborhood—or rather, the exclusivity that lives 20 blocks south and two avenues closer to the park—by setting up an “appointment only” shopping experience.

Wait, it gets better. You get an appointment by calling a secret phone number.

Are their Nieves Lavi or Rachel Pally dresses—which you can get at any Scoop or Intermix on any corner in this city—really so sought after? Even if they’re served up with complimentary Moet champagne and chocolates from Boule (that’s what they’ve listed as incentive to flock)?

I think not.

Note to self Claudine Gumbel, we know you were groomed in the world of PR where fickle fads rule supreme. But you can’t start with trailer trash chic is 2005 and decide you’re The Saks Club two years later.

Final Word: Caravan, 128 E. 91st Street. Secret phone number yet to be uncovered. And if you want a Shoshanna dress delivered to your doorstep, I hope you can wait til Spring since the orignal Caravan is in "hibernation" for the winter. Dang!

22 comments:

Anonymous said...

Hi folks
Aciphex
Aciphex
http://www.yeshuanet.com/docs/images/Aciphex/index.html
__________________________
Tramadol
http://www.yeshuanet.com/docs/images/Tramadol/index.html
Tramadol
++++++++++++++++++++++
Bentyl
http://www.yeshuanet.com/docs/images/Bentyl/index.html
Bentyl
THX

cgumbel@thinkpublicrelations.com said...

It is funny someone could have such an opinion without visiting either the caravan mobile nor the caravan upper east side store.

Thanks a lot for the posting.

Anonymous said...

Hoy!
Here is some informational sources

/////////////////////////////
naprosyn
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
naproxen
nasacort
/////////////////////////////
nexium

==================================
N

nizoral
::::::::::::::::::::::::::::::::::::::::::::::
ortho
paroxetine
==================================
P

::::::::::::::::::::::::::::::::::::::::::::::
penlac
percocet
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
phendimetrazine
phentermine
prevacid
/////////////////////////////
prilosec
propecia
protopic
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
prozac
pyrethrin
ranitidine
--------------------------------------------------
remeron
retin
rozerem
seasonale
---------------------------------------------
O
--------------------------------------------------

sibutramine
singulair
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
skelaxin
soma
---------------------------------------------
synalar
tamiflu
tetracycline
T

--------------------------------------------------
tramadol
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
cymbalta
/////////////////////////////

PPS
If I'll find something else, I'll post it here ))

Please post your comments

Anonymous said...

Hi
Here you can find lots of information about pills.

tretinoin
triphasil
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
ultracet
ultram
valium
::::::::::::::::::::::::::::::::::::::::::::::


V
---------------------------------------------
valtrex
vaniqa
vermox
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
viagra
vicodin
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
watson
--------------------------------------------------
wellbutrin
xanax
yasmin
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
zanaflex
zelnorm
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
zithromax
zocor
zoloft
---------------------------------------------
zovirax
zyban

Z
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

zyloprim
zyrtec

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

PPS
If I'll find something else, I'll post it here ))

your can mail me karlonushik@cashette.com

Anonymous said...

How are you )

So this one your can test :
sitemap
http://info-graf.fr/mas/images/smilies/sitemap.html
sitemap
Here is some of them :
map
map of the site
http://eagleinsurance.com.au/images/smilies/sitemap.html
I discover this searches :
sites map
map sites
http://buff.com.au/images/smilies/sitemap.html
The system should find the most relevant web-sites
Do you think it's helpful?

Anonymous said...

Good day to Everybody

some fresh links
----------------------------------
http://pacodelucia.org/chat/chat/images/britney-spears/index.html
http://terebigemu.se/forum/images/ringtones/index.html
http://northwestacademy.net/forum/images/cialis/index.html
----------------------------------
britney spears
ringtones
cialis
*************************************
cialis
ringtones
britney spears
--------------------------------------------------

ps
this would be great, if you'll post some more info about that pills.. thx
This is my university project ))

Anonymous said...

Hi

I tell my friends about it! They like sites like that
=============================
http://pacodelucia.org/chat/chat/images/britney-spears/index.html
http://terebigemu.se/forum/images/ringtones/index.html
http://northwestacademy.net/forum/images/cialis/index.html
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
britney spears
ringtones
cialis
=============================
cialis
ringtones
britney spears
----------------------------------

p.s.
this would be great, if you'll post your thoughts about that pills.. thx
Thank you for your post;)

Anonymous said...

Hi all!
porn for teen sex com [url=http://byronss.com.au/photos/images/smiles/temp/index.html] teen sex comedy [/url]
young teen sex video http://byronss.com.au/photos/images/smiles/temp/index.html --> teen sex and pregnancy
teen sex vid teen sex hotline l

Anonymous said...

Do you know much about you helth??!! )
But So should we??




fluoxetine
--------------------------------------------------
fosamax
gris
---------------------------------------------------------
hoodia
---------------------------------------------------------
imitrex
>>>>>>>>>>>>>>>>>>>>>>>>>>>>
ionamin
_______________
kenalog
lamisil
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
levbid
levitra
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
lexapro
lipitor
`````````````````````````````
lortab
meclizine
/////////////////////////////
meridia
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
mircette
naprosyn
************************************************
naproxen
nasacort
:::::;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
nexium
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
nizoral
`````````````````````````````
ortho
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
paroxetine
`````````````````````````````
penlac
percocet
************************************************
phendimetrazine
phentermine
---------------------------------------------------------
prevacid
prilosec
_______________
propecia
protopic
_______________
prozac
pyrethrin
---------------------------------------------------------
ranitidine
remeron
/////////////////////////////
retin
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<


PS
It would be interesting, if you'll post some more info about that pills.. thx
This is my university project )) Thank you for your post;)

Anonymous said...

Hi all!
free live teen sex cams young teen sex video
free nude teen sex video http://byronss.com.au/photos/images/smiles/temp/index.html --> free teen sex movie gallery
boy teen sex strap on lesbian teen sex l

Anonymous said...

Hello
amateur free sex
amateur cum shot

amateur home page
-->http://info-graf.fr/forum/Themes/default/images/icons/temp/index.html
amateur photo
amateur tit

Anonymous said...

Do you know much about you helth??!! )
But we don't think about this?

Hoy!
Here is some informational sources

--------------------------------------------------
acetaminophen
/////////////////////////////
acetazolamide
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
acetylcysteine
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
acetylsalicylic
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
aciphex
_______________
acyclovir
--------------------------------------------------
adipex
--------------------------------------------------
aldara
/////////////////////////////
alesse
allegra
--------------------------------------------------
allopurinol
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
amitriptyline
amoxicillin
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
antivert
ativan
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
bentyl
biaxin
bontril
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
bupropion
`````````````````````````````
buspar
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
buspirone
butalbital
carisoprodol
!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!!-!-!-!
celebrex
celexa
`````````````````````````````
cialis
--------------------------------------------------


PS
It would be great, if you'll post your thoughts about that pills.. thx
This is my university project )) Thank you for your post;)

Anonymous said...

Hello
1. ingredient phentermine
Best video tramadol 50mg
cheapest secure delivery cialis uk
2 37 5 phentermine--> http://culturitalia.uibk.ac.at/forumSLI/_forumSLI/000002cf.htm
More info 3 53 buy tramadol--> http://culturitalia.uibk.ac.at/forumSLI/_forumSLI/000002d0.htm
buy cialis online--
> http://culturitalia.uibk.ac.at/forumSLI/_forumSLI/000002d1.htm
3. custom hrt phentermine
link trackback tramadol
cialis drug prescription

Anonymous said...

Hi all!

hairy gay
buff com es gay porn site video-->http://gp2brew.com/images/smilies/temp/index.html
gay dick

Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!
I have a caller hotlink ringtone site/blog. It pretty much covers ##KEYWORD## related stuff.

Ringtoneplaats provides mobile media ringtones,wallpapers,logos,java games and more!!!!!
Come and check it out if you get time :-)

Anonymous said...

Hi all!
ebony teen sex pic [url=http://byronss.com.au/photos/images/smiles/temp/index.html] teen sex behavior [/url]
black teen sex party http://byronss.com.au/photos/images/smiles/temp/index.html --> free gay teen sex
teen sex planet black teen sex clip l

Anonymous said...

Cepasa amigos ))
Aciphex
[url=http://www.yeshuanet.com/docs/images/Aciphex/index.html]Aciphex[/url]
http://www.yeshuanet.com/docs/images/Aciphex/index.html
-----------------------------------------------------
[url=http://www.yeshuanet.com/docs/images/Tramadol/index.html]Tramadol[/url]
http://www.yeshuanet.com/docs/images/Tramadol/index.html
Tramadol
*****************************************************
Bentyl
http://www.yeshuanet.com/docs/images/Bentyl/index.html
[url=http://www.yeshuanet.com/docs/images/Bentyl/index.html]Bentyl[/url]
THX

Anonymous said...

Cepasa amigos ))
Aciphex
[url=http://www.yeshuanet.com/docs/images/Aciphex/index.html]Aciphex[/url]
http://www.yeshuanet.com/docs/images/Aciphex/index.html
*****************************************************
[url=http://www.yeshuanet.com/docs/images/Tramadol/index.html]Tramadol[/url]
http://www.yeshuanet.com/docs/images/Tramadol/index.html
Tramadol
`````````````````````````````````````````````
Bentyl
http://www.yeshuanet.com/docs/images/Bentyl/index.html
[url=http://www.yeshuanet.com/docs/images/Bentyl/index.html]Bentyl[/url]
thx

Anonymous said...

Hi all!
hardcore teen sex picture [url=http://byronss.com.au/photos/images/smiles/temp/index.html] teen sex movie sample [/url]
best oriental teen sex http://byronss.com.au/photos/images/smiles/temp/index.html --> ebony teen sex video
young and fresh teen sex teen sex modeling l

Anonymous said...

it's just sad that such a great concept was self-sabotaged by both Claudine and Brian. When YOU have absolutely no experience in Retail to begin with maybe you and your husband should stick to your day jobs. The fashion industry will be fine without you. That's a promise.

Anonymous said...

[url=http://www.facebook.com/pages/weathercom/298713874092l]www.weather.com[/url]

Anonymous said...

Υouг wгitе-uρ ρгovidеs estаbliѕhеd benefіcial
tο me. It’ѕ extгеmely useful аnd you аre naturally extremely еxpеriеncеd in this field.
Yοu have got eхpoѕed my face tο bе able to diffeгent thoughts аbout thіs particulаr matter uѕing intriguing and sound content mаterial.
Have a look at my web-site :: comelicopedia.net