Monday, November 13, 2006
Walk This Way
Ray-Ban to Re-Lauch The Wayfarer.
This Wednesday, Ray-Ban will officially re-launch the most iconic sunglass frame of all time; The Wayfarer.
For the past forty-five years, The Wayfarer has been hooked on Hollywood, with a dirty little mistress in rock n’ roll.
In 1961, it made its silver screen debut in “Breakfast at Tiffany’s.” Audrey Hepburn donned a pair with Holly Golightly’s pearls and little black dress. At around the same time, JFK wore them on weekends.
John Belushi and Dan Aykroyd re-introduced them in 1980’s “The Blues Brothers.” And Tom Cruise became a household name three years later when he wore nothing but his shades, a button-down and tube socks in “Risky Business.”
Musicians from Mick Jagger to Debbie Harry, and Elvis Costello to Madonna have all been photographed wearing them. And I think Pete Doherty is hiding behind a pair right now.
They are iconic, effortless and cool. And prior to this re-release, absolutely impossible to find.
In true Wayfarer fashion, the release party will be a little Hollywood, a little rock and roll.
Taking place Wednesday at Irving Plaza, famed music photographer Mick Rock will exhibit his work as the Eagles of Death Metal find time away from their tour with Gun N’ Roses to perform for a crowd of 700.
Final Word: The Wayfarer makes its official debut in Europe next month and hits the American market in January. No word on whether they’ll be in the goody bag. Maybe I’ll party crash and try to find out.