Friday, April 07, 2006

Back to Basics

There's nothing better than basics. Whether it's tank tops at American Apparel or unmentionables from Cosabella, you can never have too many shirts, jeans, sweats, bras and cashmere sweaters. Cue Zadig & Voltaire.

The French's answer to one stop shopping, this boutique offers everything from boots and belts to sweaters and satchels- and all in a chic, fashionable way (bien sur). The understated French chain carries luscious cashmere pullovers with cheeky detailing like rhinestone skulls or marajuana leaves to stitched names of rock legends "Mick," "Patti," and "Elvis" in addition to private label leather ballet flats, tumbled totes and straight leg jeans.

Each piece, however simple, is cut to perfection, crafted with the highest thread count, and makes you look, well, French. And what's not to love about that?

With it's first American outpost having just opened on Sunset Boulevard in Los Angeles, the chain is already scoping out a locale in NYC this coming fall.

Final Word: After you make your first trip to Z & V, you'll wonder, mon dieu, what did I do before them?

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