Tuesday, August 05, 2008

American Apparel

Remember right after 9/11 everyone started rocking “I Heart NY” shirts? I even trekked to Canal Street to purchase one fully satisfied in knowing I was indulging fashion forwardness and political correctness all in one shot.

Since then we really have not witnessed much collaboration between the politique and boutique sectors. Perhaps there’s something about the current administration that does not exactly inspire much fashion fervor. But Change with a capital C is upon us and armed with a new look that is perfectly packaged, infinitely marketable and flying off the shelves – Obama.

Beyonce and Halle have publicly pledged their allegiance, even Scarlett gushed like a Jonas Brother fan, only to be publicly denied like a Jonas Brother fan. And again, I trekked below Houston to a sweat suit shop to purchase a “Barack the Vote” tee; ignoring the embarrassing pun (it’s better than “Barack n’ Roll”), and based on the number of envious looks I attracted during Powerstrike class at Equinox last night, it was so worth it.

Final Word: The down side? Trends come and go. Case in point, going green has become a liability and major corporations are pulling out and going, um, plastic. We just hope this one lasts until election time. Shirts available at Shvitz, NYC.

1 comment:

s. said...

"Barack the vote." Oh geez. That is actually pretty funny. I hadn't heard that yet. Sometimes cheesy puns are kinda fun...short-lived fashion statements, yes, but definitely creative and fun. Love your blog!