Tuesday, January 08, 2008

I am The Waris

Who is Waris Ahluwalia, really? According to Jalouse, the French fashion magazine featuring him on this month’s cover, he’s the coolest guy in the world. From his general run-down we know he’s an actor, a jewelry designer and an international jet-set celebrity shoulder-rubber. But coolest guy in the world? The title may be a bit much.

Waris flew onto my radar last week when I saw his jewelry line, House of Waris, in the uber-cool Miami Beach boutique Alchemist. When I noticed him on the cover of Jalouse a few days later I figured he was someone worth learning a little more about.

I thought this may be difficult. He has an untouchable cool surrounding his persona, so much so that I was convinced he would be untraceable, un-Google-able, in that that ”I’m so under-the-radar but have a very strategic publicist” kind of way. But, not so much.

With a couple strokes of the keyboard I discovered a quite extensive bio. It goes a little something like this…privileged New York upbringing, upstate liberal arts college, did the music thing, got bored, did the magazine upstart, lost interest, got involved in some charities, so that’s good, made a ring, some buyer liked it, we sold a few (to mainly celebs!) and now I am a jewelry designer.

Now, correct me if I’m wrong, but I am pretty sure that sounds like every boring girl in New York who can’t hold a job or figure out what she wants to do with her life so she “starts a jewelry company.” One more exciting than the next, let me tell you…

Now just because he’s a dude and he’s randomly appeared in a few Wes Anderson and Spike Lee films—bold-name buddies never hurt—does that make him anymore interesting? Not in my book. And I’m ok with the fact that Tatler, Vogue, Elle, Vanity Fair, The New York Times, Complex, Paper, Surface, W and every other media outlet/purveyor of cool disagrees with me.

Final Word: The jewelry is actually quite interesting—too bad it gets overshadowed by the obsession. But in the Paris Hilton school of marketing the persona is always bigger than the product. So the world’s coolest person? I think not. But on his way to becoming one of the most successful? That I could possibly believe.

2 comments:

fashionchronicles said...

haha, great post! i always wanted to know who the hell he was! always saw him on front row fashion shows or random parties, but never caught my attention that mucho to even go google him... i agree with you, he's just some dude... boring.
loved your blog!

M.LeBow Singh said...

My ex looks like him, and is a Sikh except he used me for a citizenship, and divorced me after I found out about his 2 1/2 yr old baby with a Mexican lezbian 6/2/07Yesss! I want to mention that Waris seems to be a gentleman, and looks hip, not corny. But if he spoke with an accent and was poor, he'd never be noticed or acknowledged. He is wealthy, that is why there is so much attention on him. He is exotic because he's ethnic, nice, and speaks English well. Also, the real Sikh's have another piece of fabric below the point on the forhead of the turban, so his turban looks really sleek and cool. Had he grown up in India, he would be trying desperately to get to the US like most Indian's are doing now. I'd love to chat with him about India's culture. Sex education is forbidden, then you are expected to have a baby soon after your arranged marriage. I want to do something about it. There is a web site that actually teaches one how to french kiss. The guys in thier early twenties and late teens are desperate for any knowledge of sex and they're getting free porno to learn from, it's not right. And the guys will marry any American to get here. He may be able, with his status to help pulblish my book idea on those subjects without getting banned or assasinated. HELP ME WARIS, it needs to be addressed...Margie LeBow Singh