Who is Waris Ahluwalia, really? According to Jalouse, the French fashion magazine featuring him on this month’s cover, he’s the coolest guy in the world. From his general run-down we know he’s an actor, a jewelry designer and an international jet-set celebrity shoulder-rubber. But coolest guy in the world? The title may be a bit much.
Waris flew onto my radar last week when I saw his jewelry line, House of Waris, in the uber-cool Miami Beach boutique Alchemist. When I noticed him on the cover of Jalouse a few days later I figured he was someone worth learning a little more about.
I thought this may be difficult. He has an untouchable cool surrounding his persona, so much so that I was convinced he would be untraceable, un-Google-able, in that that ”I’m so under-the-radar but have a very strategic publicist” kind of way. But, not so much.
With a couple strokes of the keyboard I discovered a quite extensive bio. It goes a little something like this…privileged New York upbringing, upstate liberal arts college, did the music thing, got bored, did the magazine upstart, lost interest, got involved in some charities, so that’s good, made a ring, some buyer liked it, we sold a few (to mainly celebs!) and now I am a jewelry designer.
Now, correct me if I’m wrong, but I am pretty sure that sounds like every boring girl in New York who can’t hold a job or figure out what she wants to do with her life so she “starts a jewelry company.” One more exciting than the next, let me tell you…
Now just because he’s a dude and he’s randomly appeared in a few Wes Anderson and Spike Lee films—bold-name buddies never hurt—does that make him anymore interesting? Not in my book. And I’m ok with the fact that Tatler, Vogue, Elle, Vanity Fair, The New York Times, Complex, Paper, Surface, W and every other media outlet/purveyor of cool disagrees with me.
Final Word: The jewelry is actually quite interesting—too bad it gets overshadowed by the obsession. But in the Paris Hilton school of marketing the persona is always bigger than the product. So the world’s coolest person? I think not. But on his way to becoming one of the most successful? That I could possibly believe.