Tuesday, August 14, 2007

Something Old, Something New

Lord & Taylor, America’s oldest department store, is freshening things up a bit. If effort to celebrate their 181-year heritage and modernize their image, the retail company will launch a $10 million re-branding campaign in mid-August.

Most often identified by the signature hand-written logo, the new campaign will feature an impressive roster of famous faces. The ads, shot by famed fashion photographer Mario Testino, will feature models Carolyn Murphy, Lauren Hutton and Jacquetta Wheeler, as well as artist Ed Ruscha and socialites Lauren Davis and Lydia Hearst, just to name a few.

The campaign will demonstrate the four-year re-positioning efforts of Lord & Taylor President and CEO, Jane Elfers. ‘The stunning images depicted in this campaign will signify Lord & Taylor’s relevance in the specialty department store arena.”

Final Word: Look out for a multi-page spreads in the September issues of Vogue, GQ, Vanity Fair and others.

255 comments:

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Lauren said...

yeah you're posting more often!

JujuBe said...

I just saw these ads in the latest issue of Elle, and they looked fantastic- I love that they're finally building an image which reflects their store more accurately. I hear they've also revamped their selection and picked up some great new designers- I'll have to get over there and check it out for myself!

decorno.blogspot.com said...

Finally a new post! You're killing us with these long delays. We love your blog.

I love the L & T ads, but the store needs a little love, especially the first floor.

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