Lord & Taylor, America’s oldest department store, is freshening things up a bit. If effort to celebrate their 181-year heritage and modernize their image, the retail company will launch a $10 million re-branding campaign in mid-August.
Most often identified by the signature hand-written logo, the new campaign will feature an impressive roster of famous faces. The ads, shot by famed fashion photographer Mario Testino, will feature models Carolyn Murphy, Lauren Hutton and Jacquetta Wheeler, as well as artist Ed Ruscha and socialites Lauren Davis and Lydia Hearst, just to name a few.
The campaign will demonstrate the four-year re-positioning efforts of Lord & Taylor President and CEO, Jane Elfers. ‘The stunning images depicted in this campaign will signify Lord & Taylor’s relevance in the specialty department store arena.”
Final Word: Look out for a multi-page spreads in the September issues of Vogue, GQ, Vanity Fair and others.