Another Shot at Six-cess

It’s week three of the new NY Post’s Page Six Magazine and we can officially declare that we're into it.

We never read The Post for anything more than Page Six itself (does anyone?), so this glossy little guy gives us everything we need.

It also helps that it arrives on our doorstep every Sunday morning free of charge, but then again, who’s keeping score?

Although I am not going to go out on a limb and call this publication “smart,” it is definitely far less dumb than the salacious paper from which it sprung and most other glossies on the market.

For example, this week's cover girl is writer/actress/director, Jennifer Westfeldt. Most of us have not heard much from her since Jessica Kissing Stein appeared on DVD (for those of us who were mainstream/indie enough to catch it).

She’s beautiful, talented and intelligent (a Yale alumi). And she’s certainly not Heidi Montag, so she’s got that going for her. The inside reads weren't half bad either.

Final Word: For as long as it appears on our doorstep, we'll continue to read it. But for a mag with a troubled past, who knows how long that will be.

If Ever You Feel Your Apt is Small…

Be reminded of our friends Stephanie and Mark, who live together—with a baby on the way—in a 400 sq ft loft on West 21st Street.

Their apartment is featured in today’s Home & Garden section of the New York Times.

I’ve hung out in these digs and surprisingly, it doesn’t even feel that small. I was never quite sure how they did it, but thanks to the NY Times, now I know and I am thoroughly impressed.

My favorite quote comes from the Times asking Mark what will happen when the baby is born in December, “We’re actively looking for square footage for this apartment.” Ha, love it.

Final Word: We can’t all be this thrifty, creative or handy (do NOT forget handy). But at least it gives us something to aspire.

Something Old, Something New

Lord & Taylor, America’s oldest department store, is freshening things up a bit. If effort to celebrate their 181-year heritage and modernize their image, the retail company will launch a $10 million re-branding campaign in mid-August.

Most often identified by the signature hand-written logo, the new campaign will feature an impressive roster of famous faces. The ads, shot by famed fashion photographer Mario Testino, will feature models Carolyn Murphy, Lauren Hutton and Jacquetta Wheeler, as well as artist Ed Ruscha and socialites Lauren Davis and Lydia Hearst, just to name a few.

The campaign will demonstrate the four-year re-positioning efforts of Lord & Taylor President and CEO, Jane Elfers. ‘The stunning images depicted in this campaign will signify Lord & Taylor’s relevance in the specialty department store arena.”

Final Word: Look out for a multi-page spreads in the September issues of Vogue, GQ, Vanity Fair and others.

Time to Make the Donuts, Biotch!!

Apparently Naomi Campbell has begun listening to her publicist. After several bitch-slapping/ phone-tossing incidents, this infamous elitist’s public persona was calling for some serious damage control.

The result, I must say, is an interesting one.

Clad in a bright pink Giambattista Valli dress and Prada heels, the former supermodel will appear in a multi-million dollar television ad campaign for Dunkin’ Donuts.

Yes, Dunkin’ Donuts.

While the ad is said to have Campbell poking fun at herself and her recent “bad” behavior, I highly doubt the idea was driven by her cunning sense of humor. She is clearly trying to rectify her mass-market image and make a quick mil.

But a supermodel endorsing Dunkin’ Donuts? I mean, honestly, is nothing sacred? This “fashion for the masses” movement is getting out of hand.

Final Word: If Naomi Campbell can’t physically abuse her help and walk away unscathed, who can? F-it. We’re bringing bitchy back.

"They Try to Make Me Go to Rehab....."

Why aren’t American fashion magazines this cool? I am loving this sneak-peak of Steven Meisel “rehab” photo-shoot for Italian Vogue, which hits newsstands this week.

WWD is calling it a “tongue-in-cheek fashion story inspired by the antics of Britney Spears.” I think “inspired” is a bit of an understatement, but who cares.

Other shots promise models such as Agnyess Deyn and Lara Stone flashing their nakedness and yelling at paparazzi.

This is a great follow-up to last month’s ironically timed Harper’s Bazaar shoot putting Paris and Nicole behind bars. Ooooh, celebrity crack-head culture. Gotta love it.

Final Word: The issue’s debut also conveniently coincides with La Lohan’s big 2-1 this week. The Blackberrie wishes her the very best on her road to relapse.